Posts by Heather Roukoski

If you’re the owner of a business, the path to profitability starts with you. Why? Because every element of your company—whether you’re flying solo or leading a team—is influenced by your beliefs, attitudes and actions. Think negatively and you create self-imposed limitations. Think positively and you create opportunities. So, what practical steps can you take […]

Machine learning and AI will help SaaS CFOs tremendously.  How and where?  Let’s start with the FP&A function in SaaS organizations that relies on detailed data visualization and financial storytelling. CFO automation tools make those two tasks much simpler and more intuitive for finance teams, among many other benefits.  In this post, we’ll explore the […]

As we turn the corner and enter a new year, we begin 2023 with hope for better times, as the last few years have been challenging for most people and businesses worldwide.  At Sage, we have been taking notes during our conversations with customers, partners, and industry leaders throughout the past few months.  We have […]

What do you do when your business is adding more and more entities, the types of customer payments you accept are increasing, as is volume and complexity, and the amount of time you spend reconciling accounts is growing from chunks of a day to an entire day? You rise up to and meet the changes success […]

Too often the role of finance in customer experience is undervalued or misunderstood, but the finance team has a critical role in customer success. It’s not just limited to the buying stage of customer transactions but starts long before a customer engages. Consider this: It costs companies six to seven times less to retain a […]

Over the past few weeks, I’ve published several blogs about some of the shortcomings of QuickBooks. In this post, I’m summarizing some of these and offering you convenient links if you want to dig into any of these topics. QuickBooks: What Its User Say Two recent surveys of current QuickBooks users help define some of […]

In a down market, there is greater risk of customers not getting value from the product. So, how can finance teams help stay in front of customer churn? Customer success metrics for SaaS startups objectively measure how your customers feel about your brand and how they relate to your company. These metrics offer an important […]

Business-process automation reduces errors and improves accuracy. More accuracy helps cut costs and saves time. Business-process automation in QuickBooks is a struggle, according to former users of this bookkeeping tool. A single connected system that integrates easily with other cloud-based systems helps eliminate time-consuming manual processes and takes full advantage of the connectivity and digital […]

It’s no secret that the pandemic has caused a rapid acceleration of mobile working for the US construction industry. In the past, back office staff, often working on site, would be key in processing physical documents and helping to manage authorizations. But in the ‘new normal’ world of reduced physical contact and mobile working, teams […]

For SaaS finance organizations, it’s not enough to make the sale and call it a day. The complex and ever-evolving nature of SaaS recurring revenue means that finance teams must build an intelligent, comprehensive system to optimize revenue cycles and workflows. In other words, a revenue operations strategy needs to be created and implemented.  SaaS […]